Benefits and Rules of Outsourcing

Top 7 Benefits of Outsourcing

If you’re not outsourcing some of your work yet, you might be wondering what the benefits are.

Obviously you’ll save time, but you’re trading money for the time saved.

So is it worth it?

Here are 7 more benefits of outsourcing you may not have realized:

  1. Not only are you saving time, but the time you save can be put to a higher use. For example, instead of spending time writing your next article, you could outsource the article creation to a professional and spend that time making contact with potential JV partners who will promote your products.
  2. You don’t have to learn a new skill. If it’s a skill you’re going to rarely use anyway, or if it’s something that you simply have no interest in learning, you are much better offer to outsource it to a professional.
  3. Even if you know how to perform the skill you’re thinking of outsourcing, there is a good chance someone else can do it better than you. Maybe a good deal better. Do you really want to spend the next ‘x’ amount of your own hours to achieve mediocre results? Or do you want an amazing payoff that can only come from someone who skillfully performs that task every day of the week?
  4. You can grow your business faster when you outsource. If you’re trying to do every task yourself, you can only grow as fast as you can work. But if you harness the skills of others, you can grow exponentially.
  5. You can react to the market faster. Let’s say a new social media hits the scene and you want to create a product that teaches how to use it. If you do all the work yourself, it could take weeks. But if you outsource some of the work, you can have it done in days. And you already know that money loves speed.
  6. Once you have a system that works, you can ramp it up on a large scale with outsourcing. For example, you’ve discovered the exact type of video to make to promote affiliate products and how to get it ranked in Yahoo. Now outsource the work to others and instead of creating and ranking two new videos a week, you can do 2 a day. Or even 20 a day.
  7. You’ll be happier. By outsourcing all the tasks you either don’t enjoy or aren’t very good at, you can focus on the areas of your business that you truly enjoy. And when you enjoy your work, you just naturally tend to get more done and be more successful.


Top 7 Rules of Outsourcing

First off, why do we outsource work?

Above you’ll find 7 benefits of outsourcing you may not have considered. But there’s also one more BIG reason why we outsource: We are after all, Marketers.

We’re generally not webmasters, writers, graphic artists, coders, etc.

We are Marketers.

And so isn’t the absolutely highest use of our time to focus on marketing and let others “sweat the small stuff?”

What then, is the best way to ensure a successful outsourcing outcome each and every time?

Having a system in place for outsourcing – a set of rules to guide you, to minimize problems and streamline the process:

  1. Be specific. Always tell your worker exactly what you expect. The more exact you are, the happier you and your worker will tend to be. If you are not specific, your worker does not know what you want. This leaves them guessing and wasting time trying to read your mind. The odds of them being successful directly correlate to how specific you are. Give detailed instructions. Make a video if it’s something you intend to outsource over and over again. Write down exactly what you expect, etc.
  2. Tell them your exact expectations, including the level of quality you expect and when you want it finished. Make sure they agree to deliver as you specify. And be sure they fully understand by communicating back to you what it is that you want. If they don’t seem to be knowledgeable on the topic and familiar with terms appropriate to the job, think twice before hiring them.
  3. Send them a sample. If it’s a video you want made, send them a similar video. If it’s a website, show them websites similar to what you want.
  4. Stay in touch. Whether it’s through email or Skype, let them know when you expect updates and how to contact you if they have any questions. If you don’t hear from them, be sure to get in contact with them.
  5. If you’re screening new workers, include a secret word inside your instructions. Tell them to reply with that secret word in the subject line. This way you can quickly tell who took the time to read the instructions or watch your instructional video. Eliminate anyone who did not respond with the secret word. Even if they did know the word and simply didn’t place it in the subject line, they still didn’t follow your instructions.This reminds me of a job application question and answer I read online. Question: “In one word, describe your best quality.” Answer: “I follow instructions really well.”
  6. When screening new workers, reach out to at least 5 people so you can choose the best one. If you’re hiring someone to do repetitive work such as making review videos, hire 5 people to each make 1 video. Then choose the best worker to continue making videos for you.
  7. Be a little paranoid. Let’s say you’ve got a brilliant idea for a new product. Rather than outsource the entire project, break it up into pieces and outsource it to several people. Have one person create the graphics, one make the sales page, one write the articles, etc. Otherwise you end up with one person having control of everything, and this can be bad for two reasons.

First, if they don’t deliver, then you have wasted all that time and accomplished nothing. If one person doing one piece of the puzzle doesn’t deliver, it’s easier and faster to get that one thing done by someone else.

Second, if one person has everything, they could totally rip you off. They might still deliver the package to you, but they could also place it on their own website and start selling it themselves. And if they do that first, they will appear to be the true owner, not you.

I hope these cautionary words haven’t turned you off from outsourcing.

There are literally thousands of marketers who can tell you from experience that their business only really took off once they started outsourcing.

It’s the magic that will multiply your skills by a hundred fold and make it possible for you to accomplish far, far more than you ever could all by yourself.