The “Content Upgrades” Strategy

In the past, most bloggers and online marketers would create one freebie – usually an eBook – and add a link to subscribe for that freebie in their blog sidebar. That worked, for a time, but things have now moved on. Today, people are having more success using the “content…

Horses, Water Pumps and NASA

First off, let me acknowledge that things are probably taking longer than you expected. I know you were hoping that you’d be able to setup everything in 5 minutes and be ready to start driving traffic. But don’t worry, we’ll get there! The first few steps in list building lay…

Setting Up An Email Broadcast Schedule

To better organize and manage your email marketing, you should consider creating a schedule of when you plan on releasing new broadcasts, as well as your actual autoresponder sequence so that you emails are going out on a regular basis. Being consistent will help you develop a relationship with your…

Follow Up Versus Broadcast

I want to go over the different ways you can contact your subscribers in more detail. There are two methods – follow up and broadcast. A follow up email is one that you set up ahead of time. You may hear marketers refer to it as “dripping” information to your…

Email Subject Lines Tips and Starters

If you master how to write great subject lines, you’ll be able to make more money from an email list than by mastering just about any other skill. Writing strong subject lines is more important than writing good copy. It’s more important than storytelling, it’s more important than using power…

Headlines Guaranteed to Get Your Email Message Opened

Your headline is the most important part of your email. If you don’t have a good headline, your email won’t be opened and the rest of the email won’t even matter. How do you write headlines that are guaranteed to get your emails opened? Here are a few tips and…

6 Diabolical Tricks To Turn Strangers Into Die-Hard Fans

Have you noticed there are some marketers who struggle for years to build a responsive list and only end up with a burnt list of people who won’t open their emails? Conversely, you’ve also witnessed new marketers busting into the scene as complete nobodies, and in no time at all…

Can You Make 6 Figures With Cheap Newsletters?

A popular online business model is to build a membership site and sell those memberships for $27 to $97 a month or more. And it sounds like a great idea – theoretically just 100 members paying you $97 a month will gross $9,700 per month and $116,400 per year. But…

Launching Your List Building Campaign

Once you have your squeeze page set up and your autoresponder account created, you need to focus on developing an email sequence that is activated from the moment a website visitor becomes a subscriber. This is how it works: Your visitor enters in their information via your squeeze page and…

Looking After Your List

The fastest way to build, or destroy, your business is through word-of-mouth advertising.   How you treat the people on your list is going to go a long way towards how rapidly your list grows, and how profitable it is to you. Remember that your list is a collection of…

Using Social Networks Strategically To Drive Up Subscriptions

Many people starting their own business online fail to realize the importance of social networking sites. They know that in their personal life, they either hate the existence of them or maybe find themselves spending too much time on them. So they ignore their value in terms of business –…

How Do I Turn My Leads Into Responsive Buyers?

The Three Most Important Things: Relationships In order to be successful with your list, one of the first things you need to do is gain the trust of your customers. There are tons of services that have been set up to keep email boxes spam free. This means that you…

Email Marketing Mistakes To Avoid

Failing To Test Your Email Message Before You Send It Email can be displayed differently in different browsers and email clients. That’s why it’s important to send a few test messages and to then read those test messages using the most commonly used browsers and email clients in order to…

What Type Of Email Marketer Are You?

Making money from your list building efforts is great, but I have a problem with people who only build lists to milk other people out of their money. These are the people with their ethics all out of balance. There has to be a balance between seeking gold and doing…

Grabbing Your Email Subscribers Attention

What Are You Selling? Before you can write effective email copy you need to be sure that you understand what it is you are really selling. I emphasized the word really for a reason. Let’s take a short quiz. Answer this question: “What am I selling?” If you answered that…

Anatomy Of An Email Message

An email message is divided into these three separate and distinct parts: Headline (Subject) Message Body Call To Action It doesn’t do any good to get just one or two parts right. You need to hit all three squarely on the head if you want to make sales. I already…

Random Acts of Marketing?

There is an expression that accurately illustrates the strategy of far too many marketers: “Throw it against the wall and see if it sticks.”  They are continually trying this and that, hopping from one social media venue to another, one method to another, with no real strategy or idea of…

Recapping & Additional Tips

Design a plan of action before starting to build an email marketing campaign. Consider the niche, your offers and most important the incentive you will offer visitors for signing up. Create an email-marketing calendar and plan ahead the offers and newsletters that you will send. Each email should focus on…