Getting Started…

Hi, Kevin Flatt here. I would like to congratulate you on taking the steps to ensuring your financial future.

If you stick to this system you will be more than happy.

What you will learn in this course is a skill that nobody can take away from you.

You will actually have to put in the work, but when you’ve done it once it will continue to make you money for years to come.

Then rinse and repeat.

IMPORTANT: I strongly suggest that you sign-up today to a 30 Day Free Trial at one of the autoresponder services recommended later in this post. This will give you plenty of time to get a feel for how everything fits together.

Before we get into the meat of this course, I’m going to talk to you about success and what it takes to be successful.

It’s going to be kind of a quick breeze through.

So, how do you become successful?

It’s the information you receive.

It’s your attitude towards that information.

It’s the actions you take based on the information.

In our industry of internet marketing, 80 percent of people’s time is spent in information, so they’re constantly figuring out this new plan, this new technique to make money online etc, etc, etc.

But they have the wrong attitude.

They don’t have the right action plan.


First, you need to answer this question:

How much information do you need to consume, honestly?

I would guess, and I would put money on this guess, that most people consume at least four or five times as much information than they need.

But that’s just the first start of success.

You need the RIGHT information and…

You can study all this information, work on your attitude, but if you never do anything with it, it is worthless because money is most attracted by action.







Thank you for putting your trust me enough to spend your hard-earned money buying this course.

You are going to get at least ten times the amount back in value.

OK, still here?

Then lets dive right in.

You are reading this post because you already understand the importance of building your list for the success of your business.

The problem is that list building is also the area that most people struggle with the most.


Personally, I think people just make it WAY too complicated.

When it comes down to it, building a list has just a few main steps:


That’s it!

If you’re serious about your online business, you know that in order to be successful and develop a business based on long-term profitability, you need to free up your time and resources so they can be better spent expanding your business.

With an autoresponder, you can instantly greet new subscribers and begin the relationship-building phase, without having to spend any time doing it.

Your autoresponder will take care of everything for you.

You can contact your entire subscriber base within minutes – all with a click of the mouse (or set it up on COMPLETE auto pilot and it will automatically email your subscribers on predetermined times or dates).

This is email list building in a nutshell:

You acquire/create something of value. You give it away to people in exchange for their email address, and the right to send them emails in the future. That is really all there is to building a list, at least theoretically.

I will first cover the nuts and bolts side of getting set up properly. You only need a few simple things.

1) You absolutely must open an account with an autoresponder service.

2) You need a value-rich, problem-solving freebie to give away in exchange for email addresses.

3) Then you need somewhere on the web to place your opt-in box, optin form and/or landing page.

Moving on…

The very first thing that you’re absolutely going to need is a good, reliable autoresponder.

What Is an Autoresponder Service?

image002 An autoresponder service is a piece of software or program which allows you to quickly send an email to your entire list.

The most effective way of doing this is by setting up an autoresponder series. You create 5 or 10 or 25 or however many email messages you want to go out.

Then whenever someone signs up to your list, they automatically receive email 1. The 2nd email is sent out a certain amount of time after the first email. The same happens with the 3rd and the 4th and every other email in your autoresponder series.

You can see how powerful this is.

Once you create an autoresponder series one time, it automatically is sent to anyone who subscribes to your email list, no matter what time of the day or night, doing the majority of your email marketing for you.

You can also send out what are called broadcast messages.

These are one-time emails you create and send through your autoresponder automatically to everyone on your list, or the list(s) you choose if you have more than one. You can also schedule a single broadcast message to be delivered sometime in the future.

Which Autoresponder Should I use?

While there are many different options available to you in terms of the type of autoresponder you use, it’s recommended that you choose a professional account that is hosted by a third party company.

Here’s why:

Should you choose to host your own autoresponder software, you are opening yourself up to many potential problems, including:

Spam Complaints

You will have to be on the look-out for spam complaints that come in both directly, and to your ISP.  Since you’re hosting your own autoresponder, if a subscriber feels that you are emailing them without consent, they may contact both your hosting provider and your Internet service provider leaving you at risk of losing your accounts.

Ensuring Compliance

By hosting your autoresponder with a professional service you are guaranteed that your emails are compliant with the SPAM-CAN act of 2003.

Higher Delivery Rates

Professional autoresponder companies are experts at ensuring high delivery so that your emails make their way to your subscriber’s inbox.

If you host an autoresponder on your own, you may find that your delivery rates are very low, or that your emails wind up in peoples spam folders, where they do you no good.

Extended Features

The majority of professional autoresponder providers offer a variety of important tools and resources that make it easy for you to tweak your campaigns and maximize open rates, and response rates (which equate to more money for you!). 

Included with most professional autoresponder providers are tools such as the ability to split test, monitor performance, as well as the ability to segment and target different parts of your overall list.

These are all important features in order to maximize your email marketing results.

There are many other reasons why a professional autoresponder service is the best choice for your email marketing, including: 

Unlimited Mailing Lists

With a professional autoresponder provider, you’ll be able to create an unlimited number of campaigns and mailing lists, giving you the opportunity to target specific segments of your market as well as venture into as many different niches as you wish!

Advanced Segmenting

If you really want to maximize response rates, you’ll want to segment your lists so that you’re able to connect with specific subscriber groups.

For example, if you were promoting a product geared towards beginners, you could target only those who have indicated that they are new to the business.

You do this through “list segmenting”, which utilizes demographics to categorize subscribers and break them down into specific, identifiable groups. 

Siphon Trust & Credibility

Many of your potential subscribers may not feel comfortable joining a mailing list that is managed or handled by an unknown source.

People don’t want their sensitive or personal information shared or distributed beyond their consent and so by hosting your mailing list with a professional and well-known autoresponder provider, you won’t have to worry about potential subscribers being concerned about how their information is stored.

Top Autoresponder Providers

Choosing an autoresponder provider is an important decision because once you’ve begun to build a mailing list, it’s not always easy to transfer your contacts over to a new provider.

While the majority of professional autoresponder providers offer the option to “export” your database of leads and then “import” them into a new autoresponder account, all of your subscribers will have to re-confirm their desire to be on your mailing list and as you can imagine, for this reason alone it won’t be easy to transfer everyone over.

Keep in mind that autoresponder pricing works on a tier based structure, where you pay based on the number of subscribers you have. So as your list grows, you can expect your monthly charges to change.

So, which provider should you choose?

For the action takers…

Choose one of the following autoresponder services to help you build your email list, and sign up for an account. New account holders are entitled to a free 30 day trial.

You have nothing to lose and everything to gain… It’s FREE

GetResponse – Click Here For a Free 30 Day Trial Account

Get Response was founded in 1998 and is a leader in autoresponder marketing.

Aweber – Click Here For a Free 30 Day Trial Account

Aweber was also founded in 1998 and has a solid reputation within the email marketing arena as being a quality and reliable tool for marketers.

Both have high delivery rates and extended features that include segmenting and split testing, you’ll have access to all of the tools you need to maximize performance.

I personally use GetResponse and have been a happy customer for a number of years now.

Start Today…

List building may intimidate you. Learning how to use your autoresponder service may seem difficult at first…

Many seasoned and wealthy Internet marketers say the number one mistake they made with their online business was not building a list right away.

I made the same mistake.

Start today, not tomorrow, and your list building efforts will be rewarded much more quickly.

Here’s three quick ideas for something to give away to build your list:

1. Create a short 5 or 7 day problem-solving course to be delivered by email.

2. Purhase PLR products. Text-based, video and audio content and products with public label rights (PLR) can be purchased inexpensively on PLR websites. This removes the product creation process, as the content is created for you.

3. Your job is often made easier by product owners who care so much about their own success, that they provide a toolbox to help you with yours! The toolbox usually includes ready-made emails, web reviews, and banner ads you can use with your own link embedded in them for instant plug-n-play success.

The above should encourage you to get signed up with an autoresponder service now, as you’ve just seen how simple it really is to start building your list.

We’ll cover this in more detail soon.

You can read this and say “sounds good” or you can actually do it.

That part’s up to you.