Horses, Water Pumps and NASA

First off, let me acknowledge that things are probably taking longer than you expected.

I know you were hoping that you’d be able to setup everything in 5 minutes and be ready to start driving traffic.

But don’t worry, we’ll get there!

The first few steps in list building lay the foundation for your business. Once you have these things in place, you can focus 100% on driving traffic and improving your conversion rates.


It’s vital for you to stay focused.

You must have heard the term… “The Grass is Always Greener on The Other Side”?

Meaning so many other opportunities can suddenly look as if THEY would have been the better one to work at.

That’s the big problem that kills so many great ventures before they’ve even got off the ground!

Lets be honest…

The whole point of the quote is to teach people that there is no greener grass…

It just looks that way from a distance.

So if you and I know that…

Then we should be able to do what the Successful marketer does and ignore the distractions.

Remain focused on our own plan and stick with it taking the necessary action until it produces the results we have planned for.

Let me explain a little about a water pump!

Now you’re probably thinking what is he on about.

Have you ever seen any of those old western films where there’s the trough to water the horses in the high street?

That’s the sort of pump I want to talk about…

The ones where there is a big arm that needs constant pumping up and down and then water gushes through it into the trough.

Well… that pump is sitting above a well of water deep in the ground.

So when someone comes and wants a drink they have to pump and pump for what seems like an age.

In a way… it’s like a new business sometimes.

A massive amount of work going into it – planning and taking action.

As the thirsty person keeps pumping.

Initially nothing seems to be happening.

They pump and pump and nothing.

If they didn’t badly need the water it would be quite easy to get distracted and think it was never coming.

And what if they lost focus and gave up pumping?

That tends to be similar to what so many do with their plans.

They take a certain amount of action but with no immediate result.

They lose focus and don’t stick with it.

Well… what if they had kept focus and stuck with it?

The person on the well would have realized that although nothing seemed to be happening.

The water beneath had a long way to come up.

All that pumping was steadily expelling air from the pipes and forcing the water to climb to the surface.

Had they stopped, that water could have been just a few more pumps from gushing through.

Now do you see why you need to stay focused and stick to your plan?

Taking action until your success finally gushes through.

This is what the successful marketer knows.

It could just be that next half dozen pumps.

Those next few actions.

That brings it all to the surface.

Imagine stopping just before it all came gushing?

Thinking the pump down the street may be a quicker pump.

When all the while yours was just 6 more pumps to a river of success!

Don’t let that happen to you.

There is no greener grass… keep your head down and focus.

Don’t stop and release the pressure or the success will run into the ground just as quickly as water back down a pipe.

Here’s an interesting fact for you.

When NASA first went to the Moon… it was because the President had made the commitment to Take Action.

They made their Plans… they had the best Mentors in every aspect of achieving what they wanted to do.

Yet… without Taking the Action of launching – they would never have achieved the goal of a moon landing.

This is the really interesting part.

“For 98% of their journey, they were off course!”

Can you imagine that?

Yet the fact that they Took Action allowed them to “Course Correct” as they went.

Had they waited until the Plan was perfect and they knew they’d be 100% right – they would probably never have taken the action they needed to.

They took Action – and the rest as they say – is history.