Once you have your squeeze page set up and your autoresponder account created, you need to focus on developing an email sequence that is activated from the moment a website visitor becomes a subscriber.
This is how it works:
Your visitor enters in their information via your squeeze page and confirms their request to be added to your newsletter.
Your autoresponder kicks in and emails your prospect a welcome email that you have written. This is sent out automatically within minutes of their subscription.
Your autoresponder continues to email your subscriber on pre-set dates, according to the system you have set up within your autoresponder account.
You can determine delivery dates and times from your administration panel, and all of the emails you create within your autoresponder account will be sent out to all active subscribers on a regular schedule.
Example: You create 4 emails that are scheduled to be delivered accordingly:
1st Email: instantly sent to your subscriber thanking them for subscribing to your list and provides the download that you initially offered on your squeeze page, usually a direct link to the download location on your website.
2nd Email: Scheduled to sent out on the second day after your subscriber has confirmed their request, and includes an email offering free content, additional articles or another report.
3rd Email: Scheduled to go out on the third day of the sequence, promotional based, advertising a related product.
4th Email: Scheduled to go out on the 5th day… and so on.
The balance that you use, when mixing up free content with promotional based material is entirely up to you, however the more value you give to your list, the easier and faster it will be to develop a relationship with your subscribers.
Taking an aggressive approach to email marketing works for some, however for the majority, it’s always best to tread carefully, initially focusing on building a relationship with your list, and then doubling that up with promotional offers, or recommendations to affiliate based products.
Essentially, you want to ‘condition’ your list so that they grow accustomed to receiving promotional based emails from you on a regular basis.
It’s up to you to keep a pulse on your subscriber base, and determine what works best, how frequently you contact them, and whether they respond well to the products you are promoting.
Just don’t be afraid to experiment and test out new ideas and innovative ways to consistently grow and maintain your subscriber base.
Share, Share, Share!
One way to get people to subscribe is to share your message everywhere.
You already have social media accounts.
Share your landing page URL on all of those social networks and more.
Send emails to any previous customers or business associates who you know could benefit.
Share your landing page, or a blog post with several opt-in opportunities, everywhere and with everyone you can reach on a consistent basis.
Sharing your landing page URL is just one way to develop traffic, which we discuss in more detail later.