Recapping & Additional Tips

  • Design a plan of action before starting to build an email marketing campaign. Consider the niche, your offers and most important the incentive you will offer visitors for signing up.
  • Create an email-marketing calendar and plan ahead the offers and newsletters that you will send.
  • Each email should focus on one or two topics at most, don’t convolute your message by overwhelming readers with a bunch of different offers and topics.
  • It is crucial to test and actually run through the process of signing up subscribe-now_redafter setting up an opt-in form on your site, don’t let your visitors get errors, find them first.
  • Promote only those products you believe in, credibility is your most important asset in email marketing. Ask product owners for review copies of offers you want to promote. Check out the sellers and their online reputations, no matter who is selling it, your list will look to you because you are the one that promoted the product to them.affiliate-honesty
  • Use the spam filter tool to analyze each and every email in autoresponder software; this gives you an idea of how likely the email will go to people’s spam folders.
  • Use an email address your list can reply to in your emails, @no-reply is not useful and you want your list to be able to reach you, it adds credibility and makes it easy for them to get in touch when they can just hit reply.
  • Don’t be a marketing drone that only sends swipe emails provided by product sellers for products you will promote. Your own voice and personality can be your biggest asset in email marketing conversions and keep in mind that people are more than one list, and when there is crossover, they may see that your email message is cookie cutter.
  • Almost 1/3 of email recipients open emails based on the subject line text alone.
  • Sensational and exciting subject lines in email marketing increase open rates, but can be dangerous if they do not reflect what is offered inside. Fool them once, but you are not likely to fool them again, and you might fool yourself into losing subscribers.
  • Terms like, “Alert,” “News,” “Limited Time Offer” and “Last Chance” in subject lines greatly increases open and click through rates.
  • Terms such as, “Daily” or “Weekly” used in email marketing subject lines increase open rates versus the term “Monthly” that actually hurts CTR and open rates.
  • Check links, grammar and spelling carefully before sending any emails to your list.
  • Setting up the first email campaign can be confusing, but with a little practice, it becomes very easy.
  • Track each mailing to analyze click through rates and to see if anyone unsubscribed or complained. This type of data will allow you to tweak your campaign to improve performance and ROI.
  • Offering those who want to unsubscribe an option to receive fewer emails can behigh-converting-email-swipes very effective to keep them on the list.
  • Offer a detailed instruction page, such as, “What Happens Next” or What You Need to Do Now” that appears after they enter their email address. The instructions should explain what they need to do such as checking their email for the verification email, to click the opt-in verification link and more important to check their spam folder, should they not get the email. It’s also useful to ask them to whitelist your email address in their email accounts to be sure they get your messages.
  • Let subscribers know that they should add your email to their contact list or whitelist it, so emails don’t go to spam.
  • Place an opt-in box in the sidebar and below all post and pages of your site for optimal opportunities to get subscribers.
  • It’s always best to choose traffic sources for promoting your opt-in that will yield the most targeted subscribers.
  • Choose the most high quality gift that is related to your niche to entice the most subscribers for your list.
  • The incentive for subscribing should be something visitors can really use.
  • Test various subscriber opt in offers to see what yields the most conversions.
  • Make sure that any product you create to promote to your list is error free, high quality and works.
  • The simpler the sign up process, the better. Instead of having them confirm their sign up, and then have to wait for another email to get the free gift, have the confirmation link take them straight to the “Thank You” page and provide the gift download right there.
  • Include an opt-in below your stellar on site content, use text such as, “Enjoyed This Information? Get More…” or “If You Found This Useful, Sign Up To Get More.”
  • People are busy; asking them to fill in a first name, last name and email, and any other data you are considering will not convert as well as a simple form that asks for first name and email only or just an email.
  • Don’t just send constant offers to your list; send useful free data and other freebies too.
  • The more targeted the list the higher the conversions, period.
  • Test the various opt in form placements to see what converts best, pop ups are not always the best option, and often they can be a turn off for many.
  • Set up specific autoresponder campaigns for every product launch, buyers are the most targeted people to add to your list.
  • Let potential leads know that you will not sell nor use their private information for anything other than to send the information promised. Adding text like, “We Hate Spam” or “Your Privacy Is Protected” to the bottom of the opt-in form is important.
  • Short, catchy, and concise emails convert better than long drawn out newsletters, people are busy, and most will not read long blocks of text.
  • PLR can be an email marketer’s best friend, save your time and effort and get high quality content from the best PLR providers. PLR is available in all niches and offers content you can edit, and use as you wish.
  • Send friendly reminders to your list as follow-ups for any special offers that are ending soon.
  • Best days and times of mailing to get the highest conversions are not set in stone and there are no rules, you have to test your own list to see what works.
  • People are more likely to buy from someone they like and trust.
  • Don’t send offers to crappy products, this is the best way to lose the trust of your subscribers and kill future conversions.
  • Don’t get caught up in the “what if they unsubscribe if I send too many offers or too many emails,” there will be unsubscribers no matter what you do, the loyal customers will always stay, and it’s okay to let the non-buyers weed themselves out!
  • When people unsubscribe, move on, and focus on the customers that remain.
  • You need a thick skin when it comes to email marketing, or any online marketing, push forward no matter what.
  • If you are losing many subscribers, re-evaluate your emails, offers and check for errors in the autoresponder delivery process.
  • Answer all support questions from your list as fast as possible.
  • Alternating between useful information or freebie emails and offer emails can yield higher conversions.
  • When promoting a new product, sending a follow up email can increase sales. Especially on limited time offers and “last chance emails for offers that are ending.
  • Learn the art of persuasion to get the best conversion rates from your emails.
  • Outlining the key benefits and rewards of offers sent to your list increases click through rates and sales.
  • Be careful when using HTML only email messages versus plain text in emails, some people’s email programs cannot display HTML or images properly, or they may have set their email for text only. All top autoresponder services offer the option to send both text and HTML messages.
  • Sign your emails with your name, make sure your list knows you name, gethave-fun personal, share little snippets of your life, portray yourself as a human, not a marketing drone and remember you are not likely to meet these people; your only interaction is via email.
  • Pay special attention to the from line in your emails, use Your Name @ Biz Name or just your name so your list will get to know you.
  • The subject line of the email is critical to get the list to even open the mail, make sure they are enticing and not generic ones. Consider “New Product” versus “200 Piece Health PLR Pack Dimesale.” The tactic of being vague can work and get people to open the email, but it can also make them feel like they are always wasting their time with your messages having to open and read through offers that do not apply to them.
  • It’s best to get to the point quickly in your emails, be it an offer or information.
  • All links in emails and newsletters should be bright blue, it’s what people are used to and will yield the best click through rates.
  • Segment lists by interests to make sure to send the most targeted offers.
  • Give your list special perks, freebies, bonuses, and coupons, let them know in the email that this is only for your subscribers. Make them feel they are appreciated for their loyalty and all the offers they buy from you.
  • Make sure your autoresponder and its features are compatible with mobile devices, a high percentage of people use smartphones and tablets to access the web.
  • If you don’t know how to write sales copy or your writing skills are lacking overall, go to a freelance site, like Upwork, Elance or Freelancer and hire a skilled writer, there are some great writers who don’t charge much money and you will have exclusive content to use for your email campaigns and opt-in landing pages.
  • The thank you page that contains the free gift download from the opt-in is a great opportunity to engage your list. Provide offers, highlight any sales, tell them about featured products, or maybe offer a coupon deal to your new subscriber if you sell products.
  • It’s better to have less subscribers that are highly targeted than to have thousands of untargeted subscribers who will rarely convert.
  • It’s worth it to pay a little more for an autoresponder that’s easy to use and has features that facilitate success.
  • An effective opt in offer needs to capture the audience’s attention, curiosity and make them think, “I have to have this.”
  • When choosing the opt-in gift make sure that you work within the goals you want to achieve with your list. For example, if you want to build a buyers list in the weight loss niche, the gift should target that audience.
  • Titles of the opt in offer need to be detailed, unique and convey a perceived value. “Weight Loss Guide” versus “3 Effective And Simple Ways To Lose 20 Pounds Fast.”
  • A squeeze page should only highlight your offer and have an opt in form; anything else will only be a distraction.
  • Statistically, and depending on the topic, video squeeze pages will often convert better than text alone. People are obsessed with video.
  • Take care with your list; treat them all as potential customers, because that is what they are.
  • Stick with what works, if your list is responsive then keep doing what you’ve been doing.
  • Don’t expect to see high conversions when you send your weight loss list offers for car insurance and credit cards.
  • A good way to gauge the value of an offer to send to your list is to consider if this is a product you would recommend to a friend or your mother.
  • Credibility is one of the most important assets a marketer has in email campaigns.
  • Don’t lie to your list, the Internet makes the world a small place, and your credibility is at stake.
  • Don’t get discouraged if your list is not as responsive to your offers as you’d like, test and make changes to find what works. Ask advice from fellow marketers.
  • Don’t view your list as a bunch of dollar signs, view them as real people, and look to solve their problems, no matter the niche.

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