To better organize and manage your email marketing, you should consider creating a schedule of when you plan on releasing new broadcasts, as well as your actual autoresponder sequence so that you emails are going out on a regular basis.
Being consistent will help you develop a relationship with your list while conditioning them as to what and when to expect your next broadcast.
By doing this, you will find that your open-rates will increase as subscribers begin to look out for your emails.
When creating your first email campaign, I suggest creating 6-10 emails (to start), adding additional emails into your sequence as time goes on.
Remember though that subscribers who are already a part of your email cycle will not receive new emails that you add to the sequence unless you send out an actual broadcast.
You want your first email to send out automatically, after a new subscriber confirms their request to join your list, with additional follow-up emails being sent out every 2-3 days.
Monday: Free Report
Tuesday: Free Article
Wednesday: Promotional email
Thursday: Free article
Friday: Promotional email
Saturday: Promotional email
Sunday: No email
Always keep notes of any ideas you have for email content, and if you are outsourcing content creation to freelancers, make sure that you always proof the material and add in your own style.
You want your subscribers to become familiar with your brand, and so even if you outsource the majority of the work you need to apply your own personal style to every email you send out.
You also want to focus on balancing the amount of promotional based emails that you are sending out to your list with informational ones, so that your subscribers have a reason to remain on your list.
The more value you offer, the more responsive your list will be.
You can add instant value by purchasing private label rights material and revising it so that you can create free reports for your list. You can also compile articles into ebooks or reports as well.
Test Out Your Subject Lines!
Subject lines that invoke curiosity always work very well, but you want to split test your subject lines just as you split test your actual squeeze page to determine what works for your target audience.
NOTE: The next lesson covers “Email Subject Lines Tips and Starters”
By monitoring your email open rates as well as your overall response rates, you will be able to keep a steady pulse on your subscriber base and know with certainty, what types of emails they are far more likely to respond to.
Sometimes even the smallest change can yield incredible results, and your subject line works as a headline on a sales page does, in drawing people in and motivating them to read your email and explore your offers, so it’s important that you use strong, targeted subject lines in every broadcast you send out.
With GetResponse and Aweber you can track performance stats which features information that includes open rates, and removals as well as how many people clicked on the links featured within your email.
Single or Dual: I personally use Dual so that my emails are sent out in HTML rather than text only. This ensures that everyone is able to read my emails.